• we reinforce metrics like key performance indicators (KPIs) and use them to make sure the strategy is in service of results.
  • set against that backdrop, we work with clients to build a set of strategies to enhance performance.

strategy is not a collection of tactics.

  • strategy is about being different. it means deliberately choosing a different set of activities to deliver a unique mix of value.
 

BRAND

b

n

NEGOTIATION

INSIGHT

I

  • every aspect of branding and brand development is tantamount to success in a marketplace with low barriers to entry.
 
  • whether it's packaging, people or perception, the brand serves as the everlasting lens in which your company, product and people are viewed.
 
  • we work with you to clearly define or redefine your brand's vision and mission.
 

the negotiation dance starts well before you hit the dance floor.

pre line reviews

traditional line reviews

competitive line reviews (CLR)

shoot-outs

e-sourcing

top-to-top meetings

long-range-planning (LRP)

joint business planning (JBP)

multi-year contracts

exclusives

we bring deep negotiating experience to the table with you:

 

  • we will help you define your brand's essence, personality and value proposition.
 
  • we coach preparation principles like strategic information exchange, hyperactive listening and value trade-offs.
 
  • we understand what goes into the merchant thought process as they evaluate items, brands and programs.
 
  • each deal is a unique opportunity to grow your business profitably and create long-term, win-win outcomes.
 
  • our experience negotiating spans one-off deals to ceo-level, top-to-top frameworks.
 

how well do you know your marketplace, retailer or decision makers?

 

retailer strategy

competitive s.w.o.t.

customer viewpoint

price elasticity

planogram optimization

sales incrementality

transferrable demand

localization

marketplace data interpretation

insights can be a strategic advantage and a driver of your business roadmap.

  • the retail landscape is constantly in motion. key strategies change over time and we work with clients to clearly outline these strategic shifts.
 
  • we help clients understand what drives decision making, what non-negotiables may be in place and we incorporate these insights into your forward-looking strategy.
 
  • navigating a hyper-competitive business landscape is a never ending opportunity to adapt, evolve and extend your presence.
 
  • sometimes the best insights allow you to sidestep potential pitfalls and maintain growth momentum.
 

current strategy

competition

the future

connections

the market

value to your customers

pricing

promotions

sales

we begin the strategic process by helping to assess:

STRATEGY

s

straight away, your brand must shine.

where does your brand live on the lifecycle

of brand equity strength?